Entitled "Hip Hops" and created by Peter de Sève, The New Yorker's November cover was a sign to some that craft beer has "made it."
Others, notably Oliver Gray of Literature & Libation (who won first place for best beer blog in this year's North American Beer Writers Guild contest), were less enthused:
"It plays to stereotypes. Are we guilty, as a community, of perpetuating those? We sure are. So many beards. So much plaid. Does that make this a clever cover, or anything accurate? Nope."Adopting the posture and air of a sommelier presenting wine to diners in a fine restaurant, the waiter in the image, dressed in his finest flannel and denim, politely displays the bottle for the woman at a communal table, waiting for her approval before (presumably) pouring the contents into a glass.
Though his pretentious display is largely ignored by others in the scene, the man across from her scrutinizes his own beer, nose upraised and lips pursed in the theatrical manner of a connoisseur.
Yes, it's snobbery. But it's all pretend.